Rebranding always brings an anxiety for the company. But how to turn anxiety into excitement?
Together with our friends and partners from the Siberian Wellness Corporation, we created a large-scale show within the framework of the New Horizons International Convention, which gathered more than five thousand spectators in Yubileyny Sports Palace in St. Petersburg! The new, fresh style of the company was emphasized by strict, ascetic stage setting, giving a sense of freedom and space. High-speed moving translucent screens created a magical "three-dimensional" effect in the original performances, based on the interaction of the dancer with accurately written video and light score. Stage effects, such as dynamic video mapping on the car, were replaced by "fiery" performances of youth dance groups. The audience appreciated the show as a bright beginning of a new stage in the life of the company, enthusiastically supported the updated style of the brand.